But when your fanbase is the reason you have the platform to create a clothing company, and then you're constantly telling them how great it's gonna be, and then you make something that's double what the majority of them could ever pay for clothing, that's a little messed up to me.

I get that it's not a surf brand, I understood that before the launch. I was looking through Kelly's insta comments and a guy wrote that he had money saved away anticipating that the clothes would be expensive, and he still didn't save enough for this price point. You could go on a trip to costa for a week for the price of an outfit.

the surfing image has always been more marketable than surfing itself. Kelly's appeal is to a much broader base than just surfers, and it's not his fault that some guy who can't afford to buy this particular brand of shirt or whatever spends his money on the shirt instead of a surf trip; that's kind of up to that guy and a reflection on him, not Kelly. 

You Knew how rich guys get rich and save their money?  One is they don't but $200 pants or $80 tee shirts.  

this aggression will not stand.

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https://www.instagram.com/dj_kaye_/

Outerknown could definitely work.  not only is it higher end clothing but it is not made in sweatshops. Clothes cost more to make when you are actually paying people to make them. Im sure theyre marked up quite a bit as they are marketed to higher end consumers, but these rich people might actually love it if its marketed right. Its sustainable and its made under fair labor standards. Its kinda like a "blood free diamond". Rich people with lots of money like this kind of shit. I think its going to do fine. The Kering Group isnt a billion dollar company by chance. They know what theyre doing. As far as Kelly goes. Im not sure why hed move away from surfers to high end fashion.