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Topic Title: Kelly Slater's new brand Outerknown
Topic Summary:
Created On: 07/15/2015 08:27 AM
Linear : Threading : Single : Branch
 Kelly Slater's new brand Outerknown   - JDfish - 07/15/2015 08:27 AM  
 Kelly Slater's new brand Outerknown   - surfysurfy - 07/15/2015 08:34 AM  
 Kelly Slater's new brand Outerknown   - Surfseeker12 - 07/15/2015 08:37 AM  
 Kelly Slater's new brand Outerknown   - dingpatch - 07/15/2015 09:05 AM  
 Kelly Slater's new brand Outerknown   - crnawolfman - 07/15/2015 09:50 AM  
 Kelly Slater's new brand Outerknown   - dingpatch - 07/15/2015 10:03 AM  
 Kelly Slater's new brand Outerknown   - Sector9surf - 07/15/2015 07:00 PM  
 Kelly Slater's new brand Outerknown   - Julianuribe23 - 07/18/2015 08:12 PM  
 Kelly Slater's new brand Outerknown   - Cole - 07/19/2015 09:02 AM  
 Kelly Slater's new brand Outerknown   - doppler - 07/19/2015 10:04 PM  
 Kelly Slater's new brand Outerknown   - orlandork - 05/05/2017 04:00 PM  
 Kelly Slater's new brand Outerknown   - skatensurf - 07/15/2015 10:05 AM  
 Kelly Slater's new brand Outerknown   - surfysurfy - 07/15/2015 10:08 AM  
 Kelly Slater's new brand Outerknown   - TipTyme - 07/15/2015 10:09 AM  
 Kelly Slater's new brand Outerknown   - jdbman - 07/15/2015 10:16 AM  
 Kelly Slater's new brand Outerknown   - jguzman715 - 07/15/2015 10:22 AM  
 Kelly Slater's new brand Outerknown   - skatensurf - 07/15/2015 10:30 AM  
 Kelly Slater's new brand Outerknown   - johnny - 07/15/2015 10:47 AM  
 Kelly Slater's new brand Outerknown   - Av8Surf - 07/15/2015 11:21 AM  
 Kelly Slater's new brand Outerknown   - Bev - 07/15/2015 11:24 AM  
 Kelly Slater's new brand Outerknown   - gbnfl2 - 07/15/2015 11:39 AM  
 Kelly Slater's new brand Outerknown   - johnnyboy - 07/15/2015 11:46 AM  
 Kelly Slater's new brand Outerknown   - vertseven - 07/15/2015 11:54 AM  
 Kelly Slater's new brand Outerknown   - Av8Surf - 07/15/2015 12:06 PM  
 Kelly Slater's new brand Outerknown   - Cuz - 07/15/2015 12:21 PM  
 Kelly Slater's new brand Outerknown   - Av8Surf - 07/15/2015 06:10 PM  
 Kelly Slater's new brand Outerknown   - Bev - 07/15/2015 04:08 PM  
 Kelly Slater's new brand Outerknown   - vertseven - 07/15/2015 12:52 PM  
 Kelly Slater's new brand Outerknown   - vertseven - 07/15/2015 12:55 PM  
 Kelly Slater's new brand Outerknown   - gbnfl2 - 07/15/2015 01:34 PM  
 Kelly Slater's new brand Outerknown   - MoonDog - 07/16/2015 05:26 AM  
 Kelly Slater's new brand Outerknown   - TipTyme - 07/15/2015 03:26 PM  
 Kelly Slater's new brand Outerknown   - skatensurf - 07/16/2015 06:29 AM  
 Kelly Slater's new brand Outerknown   - TipTyme - 07/16/2015 06:42 AM  
 Kelly Slater's new brand Outerknown   - artz - 07/16/2015 07:27 AM  
 Kelly Slater's new brand Outerknown   - dkaye - 07/16/2015 09:02 AM  
 Kelly Slater's new brand Outerknown   - USofwhatever - 07/16/2015 09:14 AM  
 Kelly Slater's new brand Outerknown   - doppler - 07/15/2015 05:40 PM  
 Kelly Slater's new brand Outerknown   - ww - 07/15/2015 06:36 PM  
 Kelly Slater's new brand Outerknown   - Rippinryan247 - 07/16/2015 12:01 PM  
 Kelly Slater's new brand Outerknown   - ww - 07/16/2015 01:59 PM  
 Kelly Slater's new brand Outerknown   - UncleFunk - 07/16/2015 03:42 PM  
 Kelly Slater's new brand Outerknown   - rippinsurfer01 - 07/16/2015 03:55 PM  
 Kelly Slater's new brand Outerknown   - doppler - 07/16/2015 07:20 PM  
 Kelly Slater's new brand Outerknown   - ww - 07/16/2015 08:57 PM  
 Kelly Slater's new brand Outerknown   - tom - 07/17/2015 04:40 AM  
 Kelly Slater's new brand Outerknown   - CERTON - 07/17/2015 09:13 AM  
 Kelly Slater's new brand Outerknown   - Kingkook1 - 07/17/2015 09:16 AM  
 Kelly Slater's new brand Outerknown   - lucydyln - 07/17/2015 09:59 AM  
 Kelly Slater's new brand Outerknown   - vertseven - 07/17/2015 11:45 AM  
 Kelly Slater's new brand Outerknown   - Plan B - 07/17/2015 05:52 AM  
 Kelly Slater's new brand Outerknown   - doppler - 07/17/2015 07:52 PM  
 Kelly Slater's new brand Outerknown   - vwsurf - 07/18/2015 12:03 AM  
 Kelly Slater's new brand Outerknown   - orlandork - 07/18/2015 10:21 AM  
 Kelly Slater's new brand Outerknown   - orlandork - 07/18/2015 10:29 AM  
 Kelly Slater's new brand Outerknown   - DaveFL76 - 07/18/2015 04:47 PM  
 Kelly Slater's new brand Outerknown   - Karma - 07/17/2015 12:23 PM  
 Kelly Slater's new brand Outerknown   - daner - 07/17/2015 12:30 PM  
 Kelly Slater's new brand Outerknown   - NSIsharkbait - 07/17/2015 12:36 PM  
 Kelly Slater's new brand Outerknown   - dkaye - 07/17/2015 02:43 PM  
 Kelly Slater's new brand Outerknown   - Cole - 07/17/2015 05:29 PM  
 Kelly Slater's new brand Outerknown   - vtecmonster - 07/17/2015 06:53 PM  
 Kelly Slater's new brand Outerknown   - lawless - 07/18/2015 05:58 AM  
 Well said   - doppler - 07/18/2015 07:46 AM  
 Kelly Slater's new brand Outerknown   - lawless - 07/18/2015 07:48 AM  
 Kelly Slater's new brand Outerknown   - Rippinryan247 - 07/18/2015 07:43 PM  
 Kelly Slater's new brand Outerknown   - daner - 05/05/2017 05:39 PM  
 Kelly Slater's new brand Outerknown   - JBSURF - 05/05/2017 07:11 PM  
 Kelly Slater's new brand Outerknown   - Captain Obvious - 05/06/2017 06:15 AM  
 Kelly Slater's new brand Outerknown   - MyCatSprays - 05/16/2017 12:32 PM  
 Kelly Slater's new brand Outerknown   - sandi - 05/16/2017 03:34 PM  
 Kelly Slater's new brand Outerknown   - ILM - 05/17/2017 04:59 AM  
 Kelly Slater's new brand Outerknown   - Cole - 05/17/2017 05:05 AM  
 Kelly Slater's new brand Outerknown   - artz - 05/18/2017 05:24 AM  
 Kelly Slater's new brand Outerknown   - daner - 05/19/2017 01:50 PM  
 Kelly Slater's new brand Outerknown   - occy - 05/23/2017 02:26 PM  
 Kelly Slater's new brand Outerknown   - Captain Obvious - 12/02/2017 07:18 AM  
 Kelly Slater's new brand Outerknown   - onegoodturn - 12/02/2017 08:09 AM  
 Kelly Slater's new brand Outerknown   - ww - 12/02/2017 09:04 AM  
 Kelly Slater's new brand Outerknown   - TONYlookaround - 12/04/2017 10:44 PM  
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 07/15/2015 08:27 AM
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JDfish

Posts: 320
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Looks cool and the theory and ideas of sustainability are nice but clothes are pretty expensive. I'm not sure if it will do well with the average surfer/ younger surf generation. anybody else think so?

http://www.outerknown.com

Edited: 07/15/2015 at 08:39 AM by JDfish
 07/15/2015 08:34 AM
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surfysurfy

Posts: 620
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He already made it pretty clear that he realized they will not really be making a mark on the surf world. 

He will get those loyal Kelly older guys with cash to buy and then I think Kerring Group will have to figure it out in larger high end department store settings. 

 

 07/15/2015 08:37 AM
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Surfseeker12

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Geez, $95 for a Tshirt?  $400 for a sweater?  Yeah, not sure who this is made for, but it aint the average surfer.  

 07/15/2015 09:05 AM
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dingpatch

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 07/15/2015 09:50 AM
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crnawolfman

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$95 for a f**kin beanie???? 

 07/15/2015 10:03 AM
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dingpatch

Posts: 19015
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Beanie, T-Shirt. WTF! Yes.

But, what is so different between that and paying the same "high" price for a CI board?

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 07/15/2015 07:00 PM
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Sector9surf

Posts: 1959
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Originally posted by: dingpatch Beanie, T-Shirt. WTF! Yes. But, what is so different between that and paying the same "high" price for a CI board?

At least you can surf a CI. What can you do with a beanie and a t-shirt?

 07/18/2015 08:12 PM
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Julianuribe23

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Originally posted by: Sector9surf
Originally posted by: dingpatch Beanie, T-Shirt. WTF! Yes. But, what is so different between that and paying the same "high" price for a CI board?

 

At least you can surf a CI. What can you do with a beanie and a t-shirt?

 

Seven Outerknown tee shirts cost just as much or more than an off the rack CI...

 07/19/2015 09:02 AM
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Cole

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I'm pretty sure this price-point wasn't set by tossing a dart at a spreadsheet.

This investment group houses some of the World's largest brands, I'm sure they did plenty of leg work before arriving at a decision. They wouldn't even bother if they didn't think it would be profitable.

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 07/19/2015 10:04 PM
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doppler

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Originally posted by: Cole

I'm pretty sure this price-point wasn't set by tossing a dart at a spreadsheet.



This investment group houses some of the World's largest brands, I'm sure they did plenty of leg work before arriving at a decision. They wouldn't even bother if they didn't think it would be profitable.


Well said.

Why why fuss? If you can't afford it, buy something else.
 05/05/2017 04:00 PM
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orlandork

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Did anyone ever buy some of this clothing?? How's it holding up for those prices?
 07/15/2015 10:05 AM
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skatensurf

Posts: 2475
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Originally posted by: crnawolfman

$95 for a f**kin beanie???? 


Yeah but it's handcrafted from the finest baby alpaca fur.

what a joke.
 07/15/2015 10:08 AM
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surfysurfy

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Go read his insta.. catching major hell. Safe to say, not much stoke. 

 

 07/15/2015 10:09 AM
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TipTyme

Posts: 47
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Yeah, I think it's cool if it can be a successful high-end brand. A lot of surfers seem to be angry today that this brand wasn't marketed for them. I'm gonna give Slates the ol' B of the D and just hope he dumps some of those profits back into the surfing/sustainability/peruvian communities- I'm almost sure he will. 

 07/15/2015 10:16 AM
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jdbman

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Should have stayed with Quick. This is not going to fly.

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 07/15/2015 10:22 AM
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jguzman715

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I have to agree with everyone so far, these prices are dumb. If you're wearing these clothes chances are you're probably riding on a Laird Hamilton Jet board too.

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Surfadamus 2012
 07/15/2015 10:30 AM
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skatensurf

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Originally posted by: TipTyme

Yeah, I think it's cool if it can be a successful high-end brand. A lot of surfers seem to be angry today that this brand wasn't marketed for them. I'm gonna give Slates the ol' B of the D and just hope he dumps some of those profits back into the surfing/sustainability/peruvian communities- I'm almost sure he will. 


I'm not angry, but I do want to know who the target audience is. Kelly has over 1 million instagram followers, to whom he's been hyping this product up for months (years?). It would have been nice to see a price point at least a couple of those million people would be willing to pay.

I personally am not the type to spend over $20 on a T-Shirt, but he's talking $100 for a plain shirt. I'm sure he has fans who would be willing to spend $50-75 on one of his handcrafted peruvian alpaca shirts, which to me is insane, but he overshot even them.
 07/15/2015 10:47 AM
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johnny

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crazy stuff

maybe womens clothes at these prices can fly w/ designer logos, but these don't even seem to have flashy logos

catering to the rich hipster crowd? not sure how big of a crowd that is. Maybe in socal that demo is larger
 07/15/2015 11:21 AM
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Av8Surf

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Whoa Kelly.  We all arent making your income.  195 for pants and 78 for plain blank Tshirt???  This wont last.

Kuhl makes a sick pant for 85.00.



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 07/15/2015 11:24 AM
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Bev

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ya- I love me some Kelly, but tHIs-- ain't cool~ 

could tarnish an image for life amongst the fan club if someone's finale' on tour fades to grey too~ idK

 07/15/2015 11:39 AM
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gbnfl2

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I'll just wait for Outerknown to hit Zulilly or Rue La La or one of the other million flash sale sites.  

$100 Tshirts will be dropped to $30

 07/15/2015 11:46 AM
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johnnyboy

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High dollar conspicuous consumption for a decidedly low dollar crowd. I can't see how this solves his problem with Quik and why he left. He is not a fashion designer and his clothes are not haute couture. His name alone cannot propel them to the level of super high end prices. A t-shirt is not a $100 t shirt unless the designer is so hot that every fashion mag defers to him or every model wears his stuff. Kelly is still surfing. He wont, I am guessing, be able to pull down that kind of money with the hopes that he still gets to make a decent profit and give some money back to sustainable farming and fighting malaria. That's a $40 tshirt. I am thinking that Walmart should reach out to Jack Johnson and do a rash guard with padded front panel for $110.00 where all the profits go to mosquito nets in indo and antibiotics in New Guinea. Make a snappy name like Surfers with some Jack and show Kelly how its done.



-------------------------

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 07/15/2015 11:54 AM
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vertseven

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He's selling men's high fashion. It's not a surf brand nor is it for surfers. Notice that the only store in Florida is in Miami. This is targeted at guys that wear ostrich leather slippers and far-too-much cologne. I don't see it suffering. Just not what most of us in Brevard County care for. And that's okay. Because he's cashing in.

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 07/15/2015 12:06 PM
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Av8Surf

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Originally posted by: vertseven He's selling men's high fashion. It's not a surf brand nor is it for surfers. Notice that the only store in Florida is in Miami. This is targeted at guys that wear ostrich leather slippers and far-too-much cologne. I don't see it suffering. Just not what most of us in Brevard County care for. And that's okay. Because he's cashing in.

How is he cashing in??  He is going to lose his ass and his investment.  This company will be dead in 2 years at this rate. This stuff is more then Tommy Bahama !



-------------------------
Trading Surfboards for Bitcoin or Ethereum.



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 07/15/2015 12:21 PM
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Cuz

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How is he cashing in??  He is going to lose his ass and his investment.  This company will be dead in 2 years at this rate. This stuff is more then Tommy Bahama !




Guarantee that he doesn't lose his ass. But quite possibly his investment. Only time will tell.
 07/15/2015 06:10 PM
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Av8Surf

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True.  Maybe his reputation.  Not his butt.  

I dont get his "sustainablity" marketing campaign.  Stuff made with recycled nylon in Peru.  



-------------------------
Trading Surfboards for Bitcoin or Ethereum.



Send me Bitcoin 1Dk8oJnprZfvXGDfZpxkuoko8SSVf5Tpp2



Boards For Sale: SUPs 11 foot and 12 foot BRAND NEW. Fair prices.
 07/15/2015 04:08 PM
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Bev

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Originally posted by: vertseven He's selling men's high fashion. It's not a surf brand nor is it for surfers. Notice that the only store in Florida is in Miami. This is targeted at guys that wear ostrich leather slippers and far-too-much cologne. I don't see it suffering. Just not what most of us in Brevard County care for. And that's okay. Because he's cashing in.

 

well, ya know, thanks for that insightful reminder. given that is probably the simply truth of the matter,, I change my mind, he will probably do very well just serving that demo. surf-on Kell !! 

 07/15/2015 12:52 PM
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vertseven

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Again, this company is not competing with Quiksilver, Billabong, or even Patagonia. This is not a surf brand, just surf inspired. He's competing with Armani, Michael Kors, and Saint Laurent.

-------------------------
"Surfing is like pizza. Even when it's bad, it's still pretty good." - I said that

Help preserve our oceans for generations to come. surfrider.org
 07/15/2015 12:55 PM
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vertseven

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These are the type of boardshorts that you find on Ocean Drive. Mainly the same boutique that will be selling Outerknwn clothing. And they sell. A lot. I grew up in Miami and Miami Beach. The amount of money that people spend on crap is unbelievable.

-------------------------
"Surfing is like pizza. Even when it's bad, it's still pretty good." - I said that

Help preserve our oceans for generations to come. surfrider.org
 07/15/2015 01:34 PM
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gbnfl2

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If you ever see me in a $695 Alexander McQueen TShirt, punch me in the nuts and steal my wallet!

 07/16/2015 05:26 AM
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MoonDog

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Originally posted by: gbnfl2 If you ever see me in a $695 Alexander McQueen TShirt, punch me in the nuts and steal my wallet!

That's some funny shit!!! My wife and her boy friend that has a boy friend..haha bought me (cant think of designer name but unbelievably $$$ gaudy!!) T-shirt once...it sets in the closet. I haven't looked at Kellys line yet... God I hope they don't have rhinestones!!
 07/15/2015 03:26 PM
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TipTyme

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Right, I'm with vertseven on this, for the most part. And with regard to previous comment, Kelly's promoting on insta doesn't, by necessity, mean he is thinking anywhere near the majority of his followers will buy, and that's simply not the point. A lot of Kelly's fanbase (surfers) appear to believe that they are the target demographic, which, if true, would give them reason to be upset by his misunderstanding of them and their means.I too would love to think the champ only thinks about us average surfers, always.That just doesn't seem to be the case. But who knows, maybe he'll end up with massive yuppy profits that would have otherwise gone to Michael Kors or something, and use em for some good. Maybe, just maybe, benefiting us average surfers in some way or another...

 07/16/2015 06:29 AM
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skatensurf

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Originally posted by: TipTyme

Right, I'm with vertseven on this, for the most part. And with regard to previous comment, Kelly's promoting on insta doesn't, by necessity, mean he is thinking anywhere near the majority of his followers will buy, and that's simply not the point. A lot of Kelly's fanbase (surfers) appear to believe that they are the target demographic, which, if true, would give them reason to be upset by his misunderstanding of them and their means.I too would love to think the champ only thinks about us average surfers, always.That just doesn't seem to be the case. But who knows, maybe he'll end up with massive yuppy profits that would have otherwise gone to Michael Kors or something, and use em for some good. Maybe, just maybe, benefiting us average surfers in some way or another...



But when your fanbase is the reason you have the platform to create a clothing company, and then you're constantly telling them how great it's gonna be, and then you make something that's double what the majority of them could ever pay for clothing, that's a little messed up to me.

I get that it's not a surf brand, I understood that before the launch. I was looking through Kelly's insta comments and a guy wrote that he had money saved away anticipating that the clothes would be expensive, and he still didn't save enough for this price point. You could go on a trip to costa for a week for the price of an outfit.
 07/16/2015 06:42 AM
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TipTyme

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the surfing image has always been more marketable than surfing itself. Kelly's appeal is to a much broader base than just surfers, and it's not his fault that some guy who can't afford to buy this particular brand of shirt or whatever spends his money on the shirt instead of a surf trip; that's kind of up to that guy and a reflection on him, not Kelly. 

 07/16/2015 07:27 AM
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artz

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You Knew how rich guys get rich and save their money?  One is they don't but $200 pants or $80 tee shirts.  

 07/16/2015 09:02 AM
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dkaye

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this aggression will not stand.



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 07/16/2015 09:14 AM
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USofwhatever

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Outerknown could definitely work.  not only is it higher end clothing but it is not made in sweatshops. Clothes cost more to make when you are actually paying people to make them. Im sure theyre marked up quite a bit as they are marketed to higher end consumers, but these rich people might actually love it if its marketed right. Its sustainable and its made under fair labor standards. Its kinda like a "blood free diamond". Rich people with lots of money like this kind of shit. I think its going to do fine. The Kering Group isnt a billion dollar company by chance. They know what theyre doing. As far as Kelly goes. Im not sure why hed move away from surfers to high end fashion. 

 07/15/2015 05:40 PM
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doppler

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I just placed an order. There's a High End Market. This fit's into nicely.
 07/15/2015 06:36 PM
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ww

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Outerknown is part of a successful luxury outfit, which operates in environments that most of us never come close to.  Even Vineyard Vines (store at the Gardens mall in Palm Beach County) would be closer to the ordinary public.  

I somehow got mailed a QOR catalog. What struck me was the models--almost all very, very Anglo, seemingly looking like young tech execs with degrees from Stanford.  

Then there's "cold water surfing" at an English outfit that offers good wool clothing, including good socks that were pretty cheap on sale.  Finisterre.  They'd like to sell you a wetsuit.

Then there's made in USA retro Hawaii.  M.Nii.  Nice, but Balsa Bill's cotton board shorts are 

 07/16/2015 12:01 PM
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Rippinryan247

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Does Kelly have a lot of control in the company or is he just the face of it? Was it his idea to make it a luxury brand? If it was his idea to turn it into a luxury brand I'm not so sure he is doing it to just save our earth/ocean. I say this bc targeting the small % of the rich won't make a huge difference in the actual problem at hand. Not to mention rich people tend to use/waste more resources than others. If he would've targeted surfers or higher end coastal wear he could've made a much bigger impact, which this whole thing is supposed to be about right? I wish him the best of luck but I hope he didn't invest too much of his own money into this.

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 07/16/2015 01:59 PM
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ww

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Affluent or not, it's worth checking clearance sales for good clothes made in USA, and it can be worth looking for clearance sales.  I have good items from Balsa Bill (full price, made in Florida), M.Nii, Katin, several others.  

 07/16/2015 03:42 PM
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UncleFunk

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You guys are crazy! H8rs gonna H8! This stuff is super unique, functional, loves the environment, and is a must have. You can't find these looks at the Gap, J. Crew, American Eagle or whatever other brand you can think of... it's a totally unique look. The world is about to change and Kelly's not concerned with the haters on IG or 2ndlight. Sit back and watch. This will be his legacy. No more 11-world-tour-title-Kelly Slater from small town Cocoa Beach! It will be sustainable fashionista Kelly Slater and preppy chic menswear. I can't wait to see it in Ross and TJMaxx.

 

/end sarcasm

 07/16/2015 03:55 PM
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rippinsurfer01

Posts: 410
Joined Forum: 07/30/2003

Personally, I am disappointed. I hope he gets a great return on investment but it's a disservice to the youth that look up to him. Appealing to kids that they needed (to have their parents shell out for) $60 dollar quiksilver baggies that stretched five ways to Friday was bad enough but this is next level.
The last thing I would be doing if I had the disposable funds to purchase that stuff would be standing in line to purchase a $100 T-shirt. If someone wants to do something good for society and they have that type of $$$, they should start a charity. There are plenty of starving people right here in Brevard.
Wearing a thousand dollar outfit that looks like was purchased from goodwill on the auspices that it comes from recycled plastic is just hipster vanity shrouded in charity.

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Anything the mind can concieve and believe it can achieve
 07/16/2015 07:20 PM
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doppler

Posts: 1669
Joined Forum: 08/23/2006

It's simple. If it's too expensive for you, buy something less expensive.
That's why we have K Marts and Dillards. Something for everyone.
It's not a moral issue.
It's a "Price Point."

"I think I'll take it or leave it."
Neil Young
 07/16/2015 08:57 PM
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ww

Posts: 16080
Joined Forum: 08/17/2007

Dillards periodically has three-day "extra percent off of clearance" sales.  They always feature incredible bargains on everything from Nordstrom-type dress shirts to their store-brand stuff.  

In Vero, the thrift shops can be useful.  $5 blazers good enough for winter's cultural events.  

 07/17/2015 04:40 AM
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tom

Posts: 8012
Joined Forum: 07/25/2003

Go Kellie!



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add a signature since I'm here in profile anyway
 07/17/2015 09:13 AM
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CERTON

Posts: 1821
Joined Forum: 04/22/2011

is it possible he's being influenced by his fashionista partner Kalani Miller?

the evolution of outerknown will be interesting and I hope every venture Ke11y does is successful, but based on what I see so far, I'm NOT buying it... even though the best surfer who ever lived is behind it and in front of it, I don't believe the core of it is surf centric

outeryamind.com... shouldaknown.com... overstock.com 



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#rydyrstrong
 07/17/2015 09:16 AM
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Kingkook1

Posts: 380
Joined Forum: 06/23/2012

Sure I love Kelly.

Sure I like the clothing.

I just can't support this venture Bc I can't afford it.



Edited: 07/17/2015 at 01:03 PM by Kingkook1
 07/17/2015 09:59 AM
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lucydyln

Posts: 1
Joined Forum: 07/17/2015

Hey there. 

Lets not forget Kellys wife has an incredibly successful womens swim line. For all of us who would rather be in hawaii.  http://www.mikoh.com/

Also having actually been in The Webster, Miami where Kellys line we be sold I wanted to add that this brand is one of their lower price points.... They also have an outlet location in Sawgrass Mills where you can look for outerknown if it doesnt sell fast. 

If your into design/asetheics you will dig their stuff. http://thewebstermiami.com

 07/17/2015 11:45 AM
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vertseven

Posts: 1420
Joined Forum: 07/27/2003

Originally posted by: lucydyln
Hey there. 

Lets not forget Kellys wife has an incredibly successful womens swim line. For all of us who would rather be in hawaii. [L]http://www.mikoh.com/[/L]

Also having actually been in The Webster, Miami where Kellys line we be sold I wanted to add that this brand is one of their lower price points.... They also have an outlet location in Sawgrass Mills where you can look for outerknown if it doesnt sell fast. 

If your into design/asetheics you will dig their stuff. [L]http://thewebstermiami.com[/L]


Cool. A formatted (with a few typos) and informative post by a new user with links to the companies mentioned and all.

Doesn't look at all like someone received a google alert for "The Webster, Miami" and decided to chime in. ;-) Nice PR.

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Help preserve our oceans for generations to come. surfrider.org
 07/17/2015 05:52 AM
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Plan B

Posts: 3302
Joined Forum: 03/08/2004

You guys really give a ......... ?



Edited: 07/17/2015 at 06:02 AM by Plan B
 07/17/2015 07:52 PM
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doppler

Posts: 1669
Joined Forum: 08/23/2006

Relax. Kelly created the line he wanted to, at the price point he wanted.

Buy it. Don't buy it.

It's only clothes.
 07/18/2015 12:03 AM
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vwsurf

Posts: 1896
Joined Forum: 06/15/2004

The True Cost

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Surf all day, polka all night, everything is alright.

Edited: 07/18/2015 at 12:10 AM by vwsurf
 07/18/2015 10:21 AM
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orlandork

Posts: 420
Joined Forum: 09/08/2003

I guess bad publicity is better than no publicity??? It's obvious to the marketing team that the action sports industry demographic would be in shock with these prices wouldn't it??? The only response this could have had would be negative. Most product launches with this much hate would be deemed a failure and you'd have investors very nervous. No idea on this one, it's a weird launch. These prices are going beyond just the regular high end market.
 07/18/2015 10:29 AM
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orlandork

Posts: 420
Joined Forum: 09/08/2003

Ah ha!! The prices are in Peruvian Nuevo Sol's: Current conversion: 1 PEN =0.31416 USD
 07/18/2015 04:47 PM
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DaveFL76

Posts: 2856
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I feel like I'm *almost* his target market. Mid-upper 30's, disposable income, lives near the beach and surfs (albeit less than I'd like), likes the concept of sustainability, wears clothes. And I'd be willing to pay a premium for the tree-hugging sustainability aspect. And I even like the style of them. But at $400 for a pullover and $90 for a t-shirt, this isn't a ' be environmentally responsible' brand, this is a fashion brand. And it reminds me of when lots of Hollywood elite were driving the Toyota Prius when it first came out, to brag about just how green they were. I think it's for those consumers. (except for they're driving Teslas now). More power to him if it works. He's not dumb.

But, if there were a brand with the same sustainable business attitude at a reasonable pricepoint, I think I (and a lot of folks) would be interested. But this isn't it.

Edited: 07/19/2015 at 06:05 AM by DaveFL76

 07/17/2015 12:23 PM
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Karma

Posts: 8028
Joined Forum: 01/26/2005

I wonder if wearing a llama sweater makes you feel like you're getting stand up barreled perpetually?

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If you're not part of the solution, you're part of the precipitate.
 07/17/2015 12:30 PM
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daner

Posts: 7918
Joined Forum: 04/20/2004

Kelly doesn't just hang with surfers. Cameron Diaz and Leonardo DiCarpio come to mind. Probably something they'd buy.



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 07/17/2015 12:36 PM
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NSIsharkbait

Posts: 587
Joined Forum: 09/16/2005

Looks like 2nd light hates over priced clothes more that SUP's..


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 07/17/2015 02:43 PM
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dkaye

Posts: 2237
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It'll be over in a year.



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https://www.instagram.com/dj_kaye_/

 07/17/2015 05:29 PM
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Cole

Posts: 68111
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I haven't bought anything at even close to retail price in years.

Quik, Billabong and Hurley lost me when they crossed the $50 mark for a pair of baggies.

$100 tee-shirt? That $100 will buy most of my summer wardrobe from Ross.

This is for the boutique crowd, not us cheapskate surfers and in reality, it probably makes good business sense, considering the rest of the surf fashion industry is on life support.

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I was right.
 07/17/2015 06:53 PM
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vtecmonster

Posts: 370
Joined Forum: 10/02/2007

Originally posted by: Cole I haven't bought anything at even close to retail price in years. Quik, Billabong and Hurley lost me when they crossed the $50 mark for a pair of baggies. $100 tee-shirt? That $100 will buy most of my summer wardrobe from Ross. This is for the boutique crowd, not us cheapskate surfers and in reality, it probably makes good business sense, considering the rest of the surf fashion industry is on life support.

Knowbody does... That's why it's next to impossible to make a decent living in the surfing industry. In the "surfing world" everybody wants a "bro deal". I always felt bad for shops and shapers, everybody wants things at cost. People on 2ndlight will literally ridicual someone if they get a $700 channel island. It's crazy!

In triathlon, just a set of wheels for a bike is $1500-$3000 plus. What people spend on golf or deep see fishing is even more. Lol

 07/18/2015 05:58 AM
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lawless

Posts: 3179
Joined Forum: 07/24/2003

ww mentioned m.nii, John Moore who is the designer of that highly successful line, is who designed the OuterKnown line. There's obviously some track record of success there -

http://www.latimes.com/style/l...i-20140622-story.html

I agree that it's not in the average surfers pricepoint, but why would you want to chase the lowest common denominator? Kelly left Quik because they didn't have/want a supply chain that actually took into account the real costs of making disposable clothes. I applaud him for putting in the effort in trying to do something he believes in. Do we really need another $25 surf tshirt company? I think the answer is obvious to that one. Surfers are cheap by nature, it was never his intended audience. I think that's why he's catching SO much shit for OK, he hyped it through his social media acting like it was, at some level, something the majority of his followers would be interested in or identify with. It'll be interesting if he chooses to talk about that aspect publicly.

I personally hope he kills it. There is a lot wrong with the current supply chain in clothing manufacture that needs to be addressed. He's making an effort at doing that. Learn more about how/where your $10 tshirts come from and Outerknown will start to make a little more sense. It's not in my pricepoint, but that doesn't mean it doesn't have a target audience. It's clearly not a volume game.
 07/18/2015 07:46 AM
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doppler

Posts: 1669
Joined Forum: 08/23/2006

Well said, lawless one.

I will take it or leave it, myself.

We're all just visiting anyway.

"No reason to get excited."
 07/18/2015 07:48 AM
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lawless

Posts: 3179
Joined Forum: 07/24/2003

So I guess Kelly is human just like the rest of us and all the trolling/hate comments got to him:
http://beachgrit.com/2015/07/j...-next-level-dipshits/

Granted it's BeachGrit and I wouldn't put it past them to totally make this shit up for clickbait, so take it with a grain of salt as to the truthiness of this "reporting", but here's what they said Kelly's response was on Instagram to a trollish comment:

Original Comment:
Get yo head str8 de man @kellyslater I don't want to hear it's your fault. You should have known the prices before It went live. Think about your roots. Could your mom have afforded this when you were growing up? Get real man. As a fellow Floridian I am disgusted. Way to represent surfing and surfers and sustainability. How is it sustainable when you have to spend so much money to buy at shirt? As others have said, it's totally possible to have a sustainable eco friendly product at a lower price point. You better say something to the media soon because your credibility has gone way down by having your name associated with this shit brand.

Kelly's Response:
You're gonna use my mom against me? My mom couldn't afford lunch when I was growing up! I didn't have two pairs of clean socks as a teenager, literally. So please tell me what exactly is it I owe you again? Someone got a gun to your head to purchase a higher end brand item? Did someone say this was a high volume, low price play? The amount of hatred is next level from dipshits like yourself. I'm a big boy and can stand up for myself. Feel free to unfollow or be blocked. No problem. I honestly don't mind either way. When the surf product comes out people will learn about it. If people actually want to know the story of how the brand was created and what things cost to be done on certain levels, that will come out. The personal attacks and name calling have been nothing short of unbelievable. People need to grow up.



"If people actually want to know the story of how the brand was created and what things cost to be done on certain levels, that will come out."

I would love to hear that actually, and it should have probably been part of the ramp up before the big reveal to set people's expectations a bit better. Hindsight being 20/20 and all. I think everyone NEEDS to hear that narrative though, because "what things cost" is a huge factor in the hidden environmental costs of our lifestyles.
 07/18/2015 07:43 PM
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Rippinryan247

Posts: 187
Joined Forum: 04/17/2012

If the claim is that the production cost is too high to lower the price then I would like to see the actual numbers to see what areas you could cut out to make it cheaper and have more of an impact on the environment.

I did some quick research and this is what I found

From Outerknown website:
"And in doing so, we have partnered with the Fair Labor Association, ensuring that we abide by their code of conduct which is the best standard for protecting and promoting working conditions within a supply chain. Additionally, we have partnered with Bluesign, which eliminates harmful substances from the beginning of the manufacturing process where the biggest environmental impact is made."

I went ahead and looked up these two associations and found:
Fair Labor Association has partnered with companies like: Apple, Nike, Adidas, Fruit of the loom, etc. (All companies with price points way below OK).
Bluesign has partnered with companies like: Adidas, Nike, Burton, Patagonia, Brooks, etc. (again all companies with price points way below OK).

So what makes Outerknown clothes cost so much more? The materials? They apparently use ECONYL and organic cotton. Does that justify 4-5X the price of normal wear? Again I went to ECONYL website to see who they have partnered with and found out they have partnered with KORU, a women's swimwear/apparel company that April Slater is a designer for. They claim to be eco-friendly and use responsible textile manufacturing just like Outerknown; however, their pants only cost $100 (reasonable) and swimsuits are around $40 per piece(again pretty reasonable).

From this quick research I think it's safe to say Kelly has purposely chose the higher end market for whatever reason but it wasn't because he had to. I hope he realizes quickly and makes the appropriate business decision to fix the price to a more reasonable amount. He needs to realize that his fan base is the biggest asset he has and by eliminating 99% of them from your business is just foolish.

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Go Gators
 05/05/2017 05:39 PM
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daner

Posts: 7918
Joined Forum: 04/20/2004

Not sure how well it's doing but Outerknown is sponsoring an upcoming WSL event.

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Replace turf grass with native plants that don't need irrigation and synthetic fertilizers or chemicals that can go into our waterways and ocean

 05/05/2017 07:11 PM
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JBSURF

Posts: 2125
Joined Forum: 10/11/2004

I`ve been wanting to have a go and waited for a sale and one is going on now with up to 70%off, so I pulled the trigger, got a $26 tee thats super soft and fits killer and is a cool color....

I honestly couldn`t or wouldn`t at full price, but did at discount and am very impressed,very.

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I've decided to accept the fact - I'll always be a big kid!

Edited: 05/05/2017 at 07:30 PM by JBSURF
 05/06/2017 06:15 AM
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Captain Obvious

Posts: 2696
Joined Forum: 09/19/2005

I've gotten 2 of the T-Shirts from my wife as gifts.

Definitely a difference in quality and I really dig them both. Heavier material, so I don't put them on a hanger to avoid stretching them out, just fold them. I'm conscious of the cost so I don't just wear them every day. Wife is impressed and that isn't easy to do on stuff like this (she's the type to "shop" for bed sheets).

Always been a fan and a loyal guy, so I choose to support causes and people in ventures like this. I would have bought to try these out just because I appreciate the vision. That aside, I would be happy with them standing alone without the Kelly back story.

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 05/16/2017 12:32 PM
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MyCatSprays

Posts: 393
Joined Forum: 04/16/2015

!



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Tubes, Boobs, & Doobs!!!

Edited: 10/30/2017 at 11:09 AM by MyCatSprays
 05/16/2017 03:34 PM
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sandi

Posts: 8931
Joined Forum: 03/26/2007

there is a great market for a brand with this price point. it just isn't you average surfer. if it's too high price for you, buy you're average surf brand. every product has a target market. surfers ain't the target market for a line of clothes like this. hopefully he'll do all with it. it's has clean lines...
 05/17/2017 04:59 AM
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ILM

Posts: 410
Joined Forum: 04/08/2011

Doesn't look anymore expensive than any other sustainable clothing company's merchandise.  I have no problem dropping some cash on a qualty made product.   

 05/17/2017 05:05 AM
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Cole

Posts: 68111
Joined Forum: 07/22/2003

Like a $75 pair of baggies from Rip Curl, Billabong or the others is a good deal?

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I was right.
 05/18/2017 05:24 AM
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artz

Posts: 580
Joined Forum: 10/30/2014

Outerknown will do well at the New Wave pool Country Club opening on Long Island NY. A Platinum membership is $50,000 with a yearly dues of $20,000. $50. tee shirts, $100. shorts no big deal. 

 05/19/2017 01:50 PM
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daner

Posts: 7918
Joined Forum: 04/20/2004

Next Up on the WSL Tour: The Outerknown Fiji Pro

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Replace turf grass with native plants that don't need irrigation and synthetic fertilizers or chemicals that can go into our waterways and ocean

 05/23/2017 02:26 PM
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occy

Posts: 112
Joined Forum: 02/20/2012

I got a pair of the Nomadic trunks for $55 shipped. Can't hate on that. For the record, I am a cheap ass and only buy 1 pair a year. I like them.



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Ask me how to take almost free surf trips anywhere.

 12/02/2017 07:18 AM
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Captain Obvious

Posts: 2696
Joined Forum: 09/19/2005

Just picked up two more pair of board shorts with the sale going on.

Again, I may be the perfect target as a 43 y/o who doesn't want to wear the same gear as a 13 y/o kid. Still really happy with the product and how the stuff has held up.

Prices keep coming down and selection goes up. Seems the business model is working - glad to support it. Funny to read the "1 year and out" predictions on the first page....

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A horse walks in to a bar. Bartender says "Why the long face?"
 12/02/2017 08:09 AM
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onegoodturn

Posts: 206
Joined Forum: 10/27/2013

Hats off to the man for making a living coming from a humble start.  Can't hate him for it.  decide to buy it or don't.  Jimmy Slade lmfao. He can command any price. we all love our local champ but you can't possible like everything he does. putting epic wavepools nowhere near his stomping grounds should be what really makes you fashionistas chappy. as a surfer he continually inspires me with what he does in the water, not on land. stay true, stay humble jimmy slade!!i'm sure theres a ton of me first society, iphone snapchattin, limp wristed, latte sippin, perfectly manicured beard havin, prius drivin, trust fund, mamas boys just chompin at the bit for this new gimmick! 

 12/02/2017 09:04 AM
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ww

Posts: 16080
Joined Forum: 08/17/2007

Quite a sale.  The recycled nylon shorts have very flat seams (good for not chafing) zipper fly (nicely constructed).  Made in Malaysia.

For something somewhat similar, not nylon, Needessentials (haven't tried them) has clever multiple holes for the laces, to adjust fit.  I've only seen that once before, on a short from The Critical Slide Society.  They are looking worth a try.

Welded construction remains expensive.  Got a bargain on Banks Journey short, really nice construction, minus the elaborate waistbands that Quik and Hurley have been pushing, but the price jumped back up.  



Edited: 12/02/2017 at 09:42 AM by ww
 12/04/2017 10:44 PM
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TONYlookaround

Posts: 1852
Joined Forum: 08/29/2004

spending less on clothing and more on health insurance.  



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it's never too late to have a happy childhood...

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