"When Anne Marie Squeo received her fiery red Tesla sports utility vehicle in 2020, the 55-year-old marketing and communications professional felt like she had joined a special "club" of people who were doing something to help the environment, while still driving with style.

But last year, as Tesla boss Elon Musk shared right-wing conspiracy theories on Twitter, posted a picture of guns by his bedside, and proposed terms to resolve the war in Ukraine that were adamantly rejected by many of the country's top leaders, Anne Marie's satisfaction gave way to shame.

"It's been very depressing, and sometimes embarrassing to be driving this car around," says Anne Marie, a former journalist who lives in Connecticut and wrote an article about her discomfort. "I wondered if people were making a judgement about me that I wasn't looking for."

Once hailed as the secret to Tesla's success, Elon Musk now appears to be one of its biggest problems, as his steady stream of politically charged social media posts alienates key parts of Tesla's customer base, just as increased competition starts to eat away at the firm's dominance of the electric car market."

BBC

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"The truth is incontrovertible.
malice may attack it,
ignorance may deride it,
but in the end,
there it is." -Sir Winston Churchill