Bloomberg's columnist isn't impressed.

It does seem that the Land Rover Defender is on its way back, not that any of us could afford one.

Jeep produces low rated unreliable, uncomfortable vehicles, but they still sell well.
That's a pretty powerful brand.

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"The truth is incontrovertible.
malice may attack it,
ignorance may deride it,
but in the end,
there it is." -Sir Winston Churchill