Reuters, picked up by The Inertia and others. Seems sales are down. Surfiness is out.

They have been pushing elastic waistband shorts and baggies with wax pockets in the back that are fastened with a button. No thanks.

Buy a company, then change the things that made them a success in the first place. Interesting business model.

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I was right.

Interesting article. So are there any "surf brands" that aren't owned by larger cooperation?

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"Surf everyday as though it were a gift!" -- John Holeman

Billabong, Volcolm, Nixon and a few others were bought by investment groups.

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I was right.

Glenn Danzig and Portlandia put a nail or two in the coffins of a few brands with this one.



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"The government who robs Peter to pay Paul can always depend on the support of Paul," - George Bernard Shaw

“Don’t underestimate Joe’s ability to f—k things up.” - Barack Obama

“End of quote. Repeat the line.” - wise words from Joe Biden