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Topic Title: Kelly Slater's new brand Outerknown
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Created On: 07/15/2015 08:27 AM
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 07/18/2015 04:47 PM
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DaveFL76

Posts: 2751
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I feel like I'm *almost* his target market. Mid-upper 30's, disposable income, lives near the beach and surfs (albeit less than I'd like), likes the concept of sustainability, wears clothes. And I'd be willing to pay a premium for the tree-hugging sustainability aspect. And I even like the style of them. But at $400 for a pullover and $90 for a t-shirt, this isn't a ' be environmentally responsible' brand, this is a fashion brand. And it reminds me of when lots of Hollywood elite were driving the Toyota Prius when it first came out, to brag about just how green they were. I think it's for those consumers. (except for they're driving Teslas now). More power to him if it works. He's not dumb.

But, if there were a brand with the same sustainable business attitude at a reasonable pricepoint, I think I (and a lot of folks) would be interested. But this isn't it.

Edited: 07/19/2015 at 06:05 AM by DaveFL76

 07/18/2015 07:43 PM
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Rippinryan247

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If the claim is that the production cost is too high to lower the price then I would like to see the actual numbers to see what areas you could cut out to make it cheaper and have more of an impact on the environment.

I did some quick research and this is what I found

From Outerknown website:
"And in doing so, we have partnered with the Fair Labor Association, ensuring that we abide by their code of conduct which is the best standard for protecting and promoting working conditions within a supply chain. Additionally, we have partnered with Bluesign, which eliminates harmful substances from the beginning of the manufacturing process where the biggest environmental impact is made."

I went ahead and looked up these two associations and found:
Fair Labor Association has partnered with companies like: Apple, Nike, Adidas, Fruit of the loom, etc. (All companies with price points way below OK).
Bluesign has partnered with companies like: Adidas, Nike, Burton, Patagonia, Brooks, etc. (again all companies with price points way below OK).

So what makes Outerknown clothes cost so much more? The materials? They apparently use ECONYL and organic cotton. Does that justify 4-5X the price of normal wear? Again I went to ECONYL website to see who they have partnered with and found out they have partnered with KORU, a women's swimwear/apparel company that April Slater is a designer for. They claim to be eco-friendly and use responsible textile manufacturing just like Outerknown; however, their pants only cost $100 (reasonable) and swimsuits are around $40 per piece(again pretty reasonable).

From this quick research I think it's safe to say Kelly has purposely chose the higher end market for whatever reason but it wasn't because he had to. I hope he realizes quickly and makes the appropriate business decision to fix the price to a more reasonable amount. He needs to realize that his fan base is the biggest asset he has and by eliminating 99% of them from your business is just foolish.

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 07/18/2015 08:12 PM
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Julianuribe23

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Joined: 05/21/2012

Originally posted by: Sector9surf
Originally posted by: dingpatch Beanie, T-Shirt. WTF! Yes. But, what is so different between that and paying the same "high" price for a CI board?

 

At least you can surf a CI. What can you do with a beanie and a t-shirt?

 

Seven Outerknown tee shirts cost just as much or more than an off the rack CI...

 07/19/2015 09:02 AM
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Cole

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I'm pretty sure this price-point wasn't set by tossing a dart at a spreadsheet.

This investment group houses some of the World's largest brands, I'm sure they did plenty of leg work before arriving at a decision. They wouldn't even bother if they didn't think it would be profitable.

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Trump/Putin 2016!
 07/19/2015 10:04 PM
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doppler

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Originally posted by: Cole

I'm pretty sure this price-point wasn't set by tossing a dart at a spreadsheet.



This investment group houses some of the World's largest brands, I'm sure they did plenty of leg work before arriving at a decision. They wouldn't even bother if they didn't think it would be profitable.


Well said.

Why why fuss? If you can't afford it, buy something else.
 05/05/2017 04:00 PM
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orlandork

Posts: 411
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Did anyone ever buy some of this clothing?? How's it holding up for those prices?
 05/05/2017 05:39 PM
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daner

Posts: 7244
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Not sure how well it's doing but Outerknown is sponsoring an upcoming WSL event.

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Replace turf grass with native plants that don't need irrigation and synthetic fertilizers or chemicals that can go into our waterways and ocean

 05/05/2017 07:11 PM
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JBSURF

Posts: 2022
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I`ve been wanting to have a go and waited for a sale and one is going on now with up to 70%off, so I pulled the trigger, got a $26 tee thats super soft and fits killer and is a cool color....

I honestly couldn`t or wouldn`t at full price, but did at discount and am very impressed,very.

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I've decided to accept the fact - I'll always be a big kid!

Edited: 05/05/2017 at 07:30 PM by JBSURF
 05/06/2017 06:15 AM
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Captain Obvious

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I've gotten 2 of the T-Shirts from my wife as gifts.

Definitely a difference in quality and I really dig them both. Heavier material, so I don't put them on a hanger to avoid stretching them out, just fold them. I'm conscious of the cost so I don't just wear them every day. Wife is impressed and that isn't easy to do on stuff like this (she's the type to "shop" for bed sheets).

Always been a fan and a loyal guy, so I choose to support causes and people in ventures like this. I would have bought to try these out just because I appreciate the vision. That aside, I would be happy with them standing alone without the Kelly back story.

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 05/16/2017 12:32 PM
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MyCatSprays

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!



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Tubes, Boobs, & Doobs!!!

Edited: 10/30/2017 at 11:09 AM by MyCatSprays
 05/16/2017 03:34 PM
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sandi

Posts: 2772
Joined: 03/26/2007

there is a great market for a brand with this price point. it just isn't you average surfer. if it's too high price for you, buy you're average surf brand. every product has a target market. surfers ain't the target market for a line of clothes like this. hopefully he'll do all with it. it's has clean lines...
 05/17/2017 04:59 AM
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ILM

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Doesn't look anymore expensive than any other sustainable clothing company's merchandise.  I have no problem dropping some cash on a qualty made product.   

 05/17/2017 05:05 AM
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Cole

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Like a $75 pair of baggies from Rip Curl, Billabong or the others is a good deal?

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Trump/Putin 2016!
 05/18/2017 05:24 AM
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artz

Posts: 551
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Outerknown will do well at the New Wave pool Country Club opening on Long Island NY. A Platinum membership is $50,000 with a yearly dues of $20,000. $50. tee shirts, $100. shorts no big deal. 

 05/19/2017 01:50 PM
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daner

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Next Up on the WSL Tour: The Outerknown Fiji Pro

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Replace turf grass with native plants that don't need irrigation and synthetic fertilizers or chemicals that can go into our waterways and ocean

 05/23/2017 02:26 PM
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occy

Posts: 111
Joined: 02/20/2012

I got a pair of the Nomadic trunks for $55 shipped. Can't hate on that. For the record, I am a cheap ass and only buy 1 pair a year. I like them.



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Ask me how to take almost free surf trips anywhere.

 12/02/2017 07:18 AM
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Captain Obvious

Posts: 2676
Joined: 09/19/2005

Just picked up two more pair of board shorts with the sale going on.

Again, I may be the perfect target as a 43 y/o who doesn't want to wear the same gear as a 13 y/o kid. Still really happy with the product and how the stuff has held up.

Prices keep coming down and selection goes up. Seems the business model is working - glad to support it. Funny to read the "1 year and out" predictions on the first page....

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A horse walks in to a bar. Bartender says "Why the long face?"
 12/02/2017 08:09 AM
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onegoodturn

Posts: 141
Joined: 10/27/2013

Hats off to the man for making a living coming from a humble start.  Can't hate him for it.  decide to buy it or don't.  Jimmy Slade lmfao. He can command any price. we all love our local champ but you can't possible like everything he does. putting epic wavepools nowhere near his stomping grounds should be what really makes you fashionistas chappy. as a surfer he continually inspires me with what he does in the water, not on land. stay true, stay humble jimmy slade!!i'm sure theres a ton of me first society, iphone snapchattin, limp wristed, latte sippin, perfectly manicured beard havin, prius drivin, trust fund, mamas boys just chompin at the bit for this new gimmick! 

 12/02/2017 09:04 AM
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ww

Posts: 14184
Joined: 08/17/2007

Quite a sale.  The recycled nylon shorts have very flat seams (good for not chafing) zipper fly (nicely constructed).  Made in Malaysia.

For something somewhat similar, not nylon, Needessentials (haven't tried them) has clever multiple holes for the laces, to adjust fit.  I've only seen that once before, on a short from The Critical Slide Society.  They are looking worth a try.

Welded construction remains expensive.  Got a bargain on Banks Journey short, really nice construction, minus the elaborate waistbands that Quik and Hurley have been pushing, but the price jumped back up.  



Edited: 12/02/2017 at 09:42 AM by ww
 12/04/2017 10:44 PM
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TONYlookaround

Posts: 1805
Joined: 08/29/2004

spending less on clothing and more on health insurance.  



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it's never too late to have a happy childhood...

2nd Light Forums » Surfing » Kelly Slater's new brand Outerknown

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